This is for fans who visiting and using this Site or Apps for their means to be entertained, to listen and watch, and also can curate their own playlist. General user also means for who are in the music, audio and video or creative industry players, event organisers, venues, media (news and blog)
This is for artist who has their own recorded and published works such as single track or album tracks. If the artist has not own their recording or video, artist should ask permission first from their record label or their managers that artist already given the licensing right to distributes digitally or physically to avoid any misunderstanding and violating the copyright act.
After defined your category, you might think that to upload all your contents within your admin profile page. But respectively speaking, you should know that fans are more engaging the social intact directly with artist or celebrities rather than communicating with labels or content owners? If you feel this statement is make sense, then it's more ideally we suggest you create your artist account or ask your artist to sign in as artist.